Conjoint Analysis using R programming language to determine customer’s preferences

  1. Select Attributes
  2. Determine attribute levels
  3. Determine attribute combinations
  4. Select form of presentation of stimuli
Average importance of customers
Utility of price
Utility of appearance
utility of battery
Utility of size

--

--

--

MBA, IIM Shillong

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Data Journalism WebApp about Accessibility in Sweden according to Corona Travel Recommendations

How Kolkata Biriyani helped me in understanding Mahalanobis Distance.

Decision Trees and Ensembling Methods

Explaining Data Science to my Granny

SQL Demo On European Soccer Data

Time-Lapse Animation using Google Earth Engine

5 Ways to Increase Your Visibility in the Data Science Community

Relevance of Big Data across Industry

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Himanshu Bhardwaj

Himanshu Bhardwaj

MBA, IIM Shillong

More from Medium

Performing Analysis of Meteorological Data

‘Monkey see, monkey do’: How social norms can help in behaviour change

Tackling Food Insecurity in Niger by Learning from Positive Deviants

Planning for Degrowth