Conjoint Analysis using R programming language to determine customer’s preferences

  1. Select Attributes
  2. Determine attribute levels
  3. Determine attribute combinations
  4. Select form of presentation of stimuli
Average importance of customers
Utility of price
Utility of appearance
utility of battery
Utility of size




MBA, IIM Shillong

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Himanshu Bhardwaj

Himanshu Bhardwaj

MBA, IIM Shillong

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