Figure 1: A Street Map of Cologne, Germany showing the position of depot and positions of the customers

The capacitated vehicle routing problem (CVRP) is a Vehicle route problem in which vehicles with limited carrying capacity need to pick up or deliver items at various locations. The items have a quantity, such as weight or volume, and the vehicles have a maximum capacity that they can carry. …

A brief introduction to customer life time value and customer acquisition cost

Are we spending too much money on our customers? How much should we spend on a customer? As a marketer while planning a marketing campaign or an ad campaign, these questions naturally come into our mind. In this article, we will explore the answers of these questions. …

Himanshu Bhardwaj

MBA, IIM Shillong

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